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Turn Your Fanbase Into An Asset

The identity and valuation layer for modern fandom.

nameless.nyc

nameless@nameless.nyc

2800 SW 27th Terr Miami, FL USA

nameless.nyc

More attention is being created than ever, but teams don't control the platforms or data.

76% of sports execs say most of their fans are invisible to them, and 62% say that gap costs them over $100K a year (Dizplai, 2026)

Teams still cannot see who engaged, what drove them, or what that attention is worth.

Teams can’t monetize the attention they already own.

Your Fragmented Fanbase is Costing You.

Teams already have CRMs, CDPs, databases, dashboards and engagement tools. But they haven't harnessed their collective intelligence.

You can't monetize a fanbase when you can't tell the whole story.

Translate Fan Behavior Into Commercial Value.

NAMELESS turns fragmented fan engagement into commercial intelligence teams can use to grow known audiences, prove sponsor value, and identify revenue opportunities.

The single source of truth for fan identity and the context layer that AI needs to be useful.

is the missing layer.

Today, teams pay vendors to understand their fans. NAMELESS flips it: We turn a team's fragmented fan data into a commercial asset it can measure, grow, and sell.

Unify

Connect fragmented fan activity across the tools teams already use.

Share Internally

Give every department and AI tool the same commercial context.

Package Externally

Create permissioned audience products for sponsor and partner workflows.

Solving the data problem teams already know they have. Building the foundations of the future.

Turn Your Attention Into Revenue

KSI joins Dagenham & Redbridge FC’s ownership, the club gains a global attention window overnight.

£1M+

Fan Transaction Value Processed

75K+

Fan Interactions
Standardized

6,500+

New Fan Identities
Resolved

£70K+

Season Ticket Renewal Value Driven


Fast deployment. Minimal lift. Clear commercial value.

The Industry is Ready To Innovate. The Infrastructure is Not.

Sports organizations are racing toward AI, personalization, and direct-to-fan monetization. But AI is only as useful as the data underneath it.

$130B

Potential annual sports industry revenue unlock by adopting AI

(Morgan Stanley, 2025)

98%

Sports organizations plan to expand AI usage within 12 months

(SportsPro, 2026)

5%

Companies are built to capture AI value at scale

(BCG, 2025)

The AI race is on, but sports organizations haven't found the starting line.

Built for Growth-Stage Sports Organizations

Large enough to need infrastructure. Lean enough for revenue gains to matter.

Why Alternatives Fail

Outsourced Work:
EXPENSIVE

Short term case studies. Once the engagement ends, teams fall back to spreadsheets.

Recycled CDPs:
NOT PURPOSE-BUILT

$200k+ a year for tools designed for one-dimensional customer journeys.

Teams do not need another dashboard. They need infrastructure that fits how sports actually works.

Simple to Start. Grows Into the Big Budgets.

Teams start small with clean data, then expand into the sponsorship and commercial budgets where the real money already sits.

Step 1: Data Foundation

$10K+ onboarding

Unify fan activity. Resolve identities. Sync systems.

Step 2: Commercial Intelligence

$25K–$100K+ annual contracts

Segment audiences. Measure campaigns. Prove sponsor value.

Step 3: Partner Activation

6-figure+ expansion.

Package and sell audience access to sponsors and brands.

We start with clean data. We expand into commercial partner value.

Vision: Making Fan Data a Market Asset

The wedge is simple: clean fan data into the tools teams already use.
The opportunity is bigger: making fan value measurable across the sports economy.

Today — Teams use NAMELESS to see their fans clearly.

Tomorrow — Sponsors use NAMELESS to measure what their investment is worth.

Future — Fan value becomes something teams can benchmark, package, and transact against.

Clean data is the wedge. Fan value is the asset.

The Team Behind NAMELESS

Built by operators across sports data, enterprise software, media rights, sponsorship, and live events.

Alejandro Oletta

CEO & Co-Founder

Built NAMELESS from a Georgetown sports fandom thesis into a live enterprise data platform. Ex-Accenture digital transformation consultant. Sports, live events, and fan engagement operator.

Austin Hatch

CTO & Co-Founder

Platform builder with the exact technical background for this problem. Data Engineer at USGA and Software Engineer at SIG . Built sports CRMs and real-time trading infrastructure.

Sami T Ahmed

Chief of Staff & Co-Founder

Commercial and cultural operator. Built crypto tooling that drove millions in revenue and founded Bowery Showroom, a NYC cultural hub for brands, creators, and live experiences.

Jenna Trabulus

Advisor

Sports tech growth executive focused on fan data, revenue strategy, digital transformation, and women’s sports.

John Grabowski

Advisor

Football ownership operator and former IMG executive leading Dagenham & Redbridge FC’s commercial transformation.

Andres Echenique

Advisor

Founder and product strategist with deep experience across SaaS, CRM, influencer marketing, behavioral data, and startup growth.

The Raise

$500K now at an $8M cap — first tranche of a $2M pre-seed (balance at $9.5M). YC post-money SAFE.

Where we are

  • Live with Dagenham & Redbridge FC (KSI-owned)
  • USPL — second league partner
  • £1M+ fan transaction value processed
  • $260K raised to date

This $500K buys (2 quarters)

  • One flagship LOI, top-tier club
  • First paid commercial contract
  • Runway to make it the standard

The product is live and processing real fan value. This round turns that into repeatable revenue.

nameless@nameless.nyc

2800 SW 27th Terr Miami, FL USA

nameless.nyc