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The Invisible Fan Data Layer
AI Readiness Infrastructure for Sports
Pre-Seed · $1.6M Raise · nameless.nyc

nameless@nameless.nyc

2800 SW 27th Terr Miami, FL USA

APR '26

nameless.nyc

The Truth About the Sports Industry

Fan Engagement has outpaced Fan Intelligence.
Fan engagement is at an all time high, but 99% of fan interactions go untracked.
Fans are more loyal to the platforms they watch on than the teams themselves.
Billion-dollar businesses are run on duct-taped dashboards and spreadsheets.
Without modern data infrastructure, sports teams cannot compete in the attention economy.
The Industry is Ready To Innovate.
The Infrastructure is Not.
Sports tech spend is rising. But the data gap is widening.
$130B
Potential annual sports industry revenue unlock by adopting AI
98%
Sports organizations plan to expand AI usage within 12 months
1%
Fan's first party data exists in FC Barcelona's CRM
The AI race is on, but sports organizations haven't found the starting line.
Fan Engagement Happens Everywhere.
Fan Identity Lives Nowhere.
The sports tech stack is filled with shiny fan engagements apps. More apps = more fragmentation.
Ticketing
Prediction Markets
Social Media
Merch
Emerging Tech
In-Venue
Streaming
POS
You can't solve an infrastructure problem with applications.
Every Existing Solution Gets It Wrong
The sports industry is missing a scalable, simple and affordable solution for unifying fan data.
Expensive Agency Work
Short term case studies. Once the engagement ends, teams fall back to spreadsheets.

Treats the symptoms, not the cause.
Lengthy Internal Builds
6+ engineers. 12–18 months. $300K+ to build, even more to maintain.

Every change is a breaking change.
CDPs Built for Retail
$200k+ a year for tools designed for one-dimensional customer journeys.

A retail tool wearing a jersey is still a retail tool.
No one has cracked the code on selling in sports - because no one has the right product.
is the Missing Layer
We turn scattered fan interactions into unified fan profiles to power downstream tools in real-time.
Sports-Native Schema
Built for the topology of fan data from day one.
Deployed in Days
No data engineering team
required.
Structured Output
Clean records for CRM, personalization, analytics, & AI workflows.
Enabling teams to get the most out of their expensive tech stack- no matter their data maturity.
The Product
The data layer between sports organizations and the technology that powers them.
Messy Data In
Ticketing · CRM · Social · Merch · Email · In-Venue
Clean Data Out
AI Agents · Personalization · Email Tools · Fan Apps · CRM · BI
The single source of truth for fan intelligence and the clean context that AI needs to be impactful.
Built for This Exact Moment
KSI purchases 20% of Dagenham & Redbridge FC. Millions of new fans appear overnight.

NAMELESS is the foundation that scales with the attention.
25,000+
Fan Interactions Processed
5,000+
Unique Fans Resolved
<10ms
Per Record,
End-to-End
Deployed in days. No data engineering team required. Ready for what comes next.
Infrastructure Economics
Simple, sellable, sticky - because infrastructure nobody can afford never gets built.
Onboarding Fee
Setup, integration, launch support. Prove value immediately.

$10k, not $300k to get started.
Usage-Based Billing
Scales with the value clubs get from better fan data.

>80% margins.
Enterprise Support
Premium support for advanced deployments.

We become part of the team.
The infrastructure needed was never adopted - because nobody packaged it how sports orgs buy.
Live & Deployed
Dagenham & Redbridge Design Partner
KSI investment. Youtube partnership. New ownership. Building the foundation for their new data strategy.
Enterprise Partnerships
Verified partners for major enterprise tools. Proven value enhancements for users.
$260K Strategic Capital (zero equity)
Avalanche BVI — leading sports & entertainment blockchain. FIFA’s dedicated blockchain provider.
Strategic capital, core integrations, and live deployments.
The Team
Operators and technologists with experience across sports, live events, startups, and Fortune 500.
Alejandro Oletta
CEO & Co-Founder
Austin Hatch
CTO & Co-Founder
Sami T Ahmed
CCO & Co-Founder
Nick Hess
Lead Software Engineer
Jesse Jacob
Lead AI Engineer
Bora Erinc
Lead Data Engineer
Raising $1.6M Pre-Seed Round
We're not raising to build a product. We're raising to execute our business model.
Go-to-Market
Sales, marketing, and growth.
Engineering
Partnerships and product roadmap.
Client Onboarding
Pipeline of City Football Group, USGA, WSC Sports.
Yearly Targets
1
$500k ARR + 10 Clients
2
$1.5M ARR + 30 Clients
The product is live. The pipeline exists. The next step matters.

nameless@nameless.nyc

2800 SW 27th Terr Miami, FL USA

APR '26

nameless.nyc