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The Control Board For Modern Fandom
AI Readiness Infrastructure for Sports

nameless@nameless.nyc

2800 SW 27th Terr Miami, FL USA

MAY '26

nameless.nyc

Fan engagement is at an all time high, but 99% of fan interactions go untracked.
The most valuable fan activity now happens across platforms teams cannot fully see.
Billion-dollar businesses are run on duct-taped dashboards and spreadsheets.
Without the necessary data infrastructure, teams can’t monetize the attention they already own.
Fan Engagement Happens Everywhere.
Fan Identity Lives Nowhere.
The sports tech stack is filled with shiny fan engagement apps. More apps = more fragmentation.
Ticketing
Prediction Markets
Social Media
Merch
Emerging Tech
In-Venue
Streaming
POS
You can't solve an infrastructure problem with applications.
The Industry is Ready To Innovate.
The Infrastructure is Not.
Sports organizations are racing toward AI, personalization, and direct fan monetization. But AI is only as useful as the data underneath it.
$130B
Potential annual sports industry revenue unlock by adopting AI
98%
Sports organizations plan to expand AI usage within 12 months
5%
Companies are built to capture AI value at scale
The AI race is on, but sports organizations haven't found the starting line.
is the Missing Layer
We unify fragmented fan activity into clean, real-time fan profiles that sync into the tools teams already use.
Sports-Native Schema
Built for the topology of fan data from day one.
Deployed in Days
No data engineering team
required.
Structured Output
Clean records for CRM, personalization, reporting, & AI workflows.
Enabling teams to get the most out of their expensive tech stack — no matter their data maturity.
The Product
The data layer between sports organizations and the technology that powers them.
The single source of truth for fan identity and the context layer that AI needs to be useful.
Turning Fan Data Into Revenue
KSI joins Dagenham & Redbridge FC’s ownership, the club gains a global attention window overnight.
72,000+
Fan Interactions
Processed & Normalized
6,500+
Unique Fans
Resolved
£70K+
Season Ticket Renewal Value Driven

Production-ready in under 7 days. No engineering team required. Live and historical data into automated revenue workflows.
Why Existing Solutions Fail
Teams are stuck choosing between services, internal builds, and software never designed for sports.
Outsourced Work:
EXPENSIVE
Short term case studies. Once the engagement ends, teams fall back to spreadsheets.
Internal Build:
TALENT INTENSIVE
6+ engineers. 12–18 months. $300K+ to build, even more to maintain.
Recycled CDPs:
NOT PURPOSE-BUILT
$200k+ a year for tools designed for one-dimensional customer journeys.
Teams do not need another dashboard. They need infrastructure that fits how sports actually works.
Vision: Making Fan Data A Market Asset
The wedge is simple: clean fan data into the tools teams already use.
The opportunity is bigger: making fan value measurable across the sports economy.
Data Layer
One fan profile across every touchpoint.
Fragmented activity resolves into a single live record.
Intelligence Layer
Know what each fan is worth and likely to do next.
Renewal, upgrade, churn, purchase intent, and sponsor response.
Market Layer
Create the standard for fan value.
Teams, leagues, and sponsors can benchmark audiences, price attention, and transact with confidence.
Clean data is the wedge. Fan value is the asset.
Simple to Start. Built to Scale.
Infrastructure only matters if teams can actually adopt it.
Onboarding Fee
Setup, integration, launch support. Prove value immediately.
Usage-Based Billing
Scales with the value clubs get from better fan data.
Enterprise Support
Premium support for advanced deployments & custom workflows.
The infrastructure needed was never adopted because nobody packaged it how sports orgs buy.
Live & Deployed
Dagenham & Redbridge Innovation Partner
New ownership. Global attention. Building the foundation for their modern data strategy.
Enterprise Partnerships
Partner pathways across major enterprise platforms. Cleaner fan data into tools teams already use.
$260K+ Strategic Capital (zero equity)
Avalanche BVI — leading sports & entertainment blockchain. FIFA’s dedicated blockchain provider.
Live customer, core integrations, and strategic capital before the pre-seed.
The Team Behind the Data Layer
Built from the dorms of Colgate University, our team has worked together for years across sports, data, and live events.
Alejandro Oletta
CEO & Co-Founder
Built Nameless from a Georgetown sports fandom thesis into a live enterprise data platform. Ex-Accenture. Leads capital formation, partnerships, and GTM.
Austin Hatch
CTO & Co-Founder
Platform builder with the exact technical background for this problem. Ex-USGA Data Analyst and SIG Software Engineer. Built sports CRMs and real-time trading infrastructure.
Sami T Ahmed
CCO & Co-Founder
Commercial and cultural operator. Built crypto tooling that drove millions in revenue and founded Bowery Showroom, a NYC cultural hub for brands, creators, and live experiences.
Nick Hess
Lead Software Engineer
Former Optum · Enterprise software and critical systems. Data privacy, security and integrity.
Jesse Jacob
Lead AI Engineer
EY Innovation team · Full-stack AI, automation, and enterprise systems.
Bora Erinc
Lead Data Engineer
NYU Tandon School of Engineering. Data pipelines and low latency infrastructure.
Raising a Pre-Seed
Core product already built and deployed. This round is to scale distribution, implementation capacity, and enterprise-grade product depth.
Yearly Targets
1
2
The product is live. The next milestone is repeatable deployment.

nameless@nameless.nyc

2800 SW 27th Terr Miami, FL USA

MAY '26

nameless.nyc